Income Statement Waterfall vs. Sankey

An income statement shows a company's revenues and expenses in a given reporting period, usually quarterly or yearly. It's also known as a profit and loss (P&L) statement.

At its basic form, it's a table with two columns. The left column contains a detailed breakdown of individual revenues and expenses. The right columns contains the amount of each item.

Traditionally, a waterfall chart is commonly used to visualize an income statement. In recent years, using a Sankey diagram has been trending.

Below, we're going to comparing these two methods by visualizing the same Apple Q1 FY25 income statement.

Apple Q1 FY25 Income Statement
iPhone 69,138M
Mac 8,987M
iPad 8,088M
Wearables, Home and Accessories 11,747M
Services 26,340M
Revenue 124,300M
Products cost 59,447M
Services cost 6,578M
Cost of revenue 66,025M
Gross margin 58,275M
R&D 8,268M
SG&A 7,175M
Operating expenses 15,443M
Operating income 42,832M
Other expense 248M
Income before taxes 42,584M
Provision for income taxes 6,254M
Net income 36,330M
Waterfall Chart
Sankey Diagram