Visualizing Likert Scale

A Likert scale is a commonly used rating system in surveys to measure the respondents' attitudes and opinions on a given topic with a five or seven point scale.

This demo explores different ways to visualize a five-point Likert scale using Global Public Opinion on Artificial Intelligence (GPO-AI) 2024 Report data. Over 1,000 respondents from 21 countries were asked about their views of AI in Nov. 2023.

Stacked Bar Chart

When to use:
  • Compare Very Negative vs. Very Positive
  • Emphasize part to whole relationship

Diverging Bar Chart with Separated Neutrals

When to use:
  • Compare Very Negative + Fairly Negative vs. Very Positive + Fairly Positive

Diverging Bar Chart with Splitted Neutrals

When to use:
  • Compare Very Negative + Fairly Negative + ½ Neutral vs. Very Positive + Fairly Positive + ½ Neutral

Small-Multiple Bar Chart

When to use:
  • Compare individual values