Which Social Media Platforms Are Most Popular?

Pew Research Center has been conducting surveys of U.S. adults social media platforms use for more than a decade. The results and the data are published on Social Media Fact Sheet.

Here we will look at the percentage of U.S. adults who say they ever use each of the selected list of social media platforms from the past five surveys.

Note: The past five surveys are published on Jan 10, 2018; Feb 7, 2019; Feb 8, 2021; Sep 5, 2023; and Jun 10, 2024. Pre-2021, polls were conducted via phone. In 2023, the poll was conducted via web and mail. In 2024, the poll was conducted via web, mail and phone. Pre-2019 data is not available for Reddit; pre-2021 data is not available for TikTok.